It all began back in 1991-92 when Upper Deck and McDonalds collaborated to make a small set which had 25 base cards composed of NHL's who played in the All-star game and 6 hologram cards. The cards were of pretty decent quality for the time and they even had a hologram on the back in the shape of the McDonalds M. The next season they did the exact same thing and over the 14 years McDonalds did change companies who would make their cards but the ability to get hockey cards at McDonalds was always there. Then comes 2005 and a new rookie is in the NHL and Upper Deck and McDonalds release one of the most wanted base cards in McDonalds history and that is a Crosby rookie card. There was much debate if it would even be considered a RC but when the dust settles it is considered to be a true rookie and is one of the more affordable ones on the market. Here is one on ebay
It would turn out to likely be the last Crosby McDonalds card because of the deal Crosby has with Pepsi and since McDonalds is a Coke distributing restaurant those two topics will not mix. Now it is 2010 and once again a McDonald's set is available. I have stopped trying to collect a whole set, not just for my health but rather it seems to be a little bit of a gimmick these days. There are some good inserts that are very hard to come by, but the base cards are pretty worthless.
They are of decent quality, in fact I find they are every bit as good as UD Ice's product, but rather there is a noticeable lack of rookies. The last rookie to grace a McDonalds card was Rob Schremp. I for the most part I am a rookie collector and I can't justify buying more cheeseburgers than Randy from the Trailer Park Boys and ripping dollar packs like they are going out of style because in the end there will only be a bunch of base cards which aren't any different than the other middle road base sets. I still feel a patriotic duty to buy a few packs here and there even if only for nostalgic sakes. Here is a look at the product.
As you can see, there is a texture to the card much like UD Ice and Ovation, and there is a hologram on the back which again suggests that this is at least a middle range quality card. Each pack has 3-4 cards and there are some inserts including acetate cards, and other redeemables. Writing on the back is in both official Canadian languages.
I was able to get a checklist from the pack I am showcasing. These are inserted 1 per 4 packs which isn't especially rare and there were 6 checklists in total. Though I didn't show it here, in one of my other packs I bought this year I did have one real "hit". I pulled a Joe Thornton Pride of Canada card which is an acetate card. They are available at a rate of 1:40 cards which isn't too bad for only buying 8 packs this year from McDonalds.